Why is Social Media Important?

I wrote the following to be printed as a panel in my company brochure, but after finishing it, I thought it would be a great blog post! What do you all think?

Why is Social Media Important?

Web marketing in general is a highly valuable investment. Most people use the Internet to search for a company before deciding on their services. Think about it: when was the last time you didn’t research an unknown business or service online before hiring them? Instead of pulling the Yellow Book off of the shelf to find a local plumber, we turn to Google. To find a delicious restaurant when on vacation, you seek out the help of Yelp or UrbanSpoon instead of asking the front desk of the hotel. Having a prevalent website is the first step to finding professional success on the Internet. Social Networking is a major way to drive people to your website which should act as your Web Marketing hub.

Social Networking has become a part of daily life for millions of people; Facebook alone has over 500 million users! While social networks are primarily platforms for social communication between individuals, social media has evolved and businesses have found ways to use them for professional purposes as well.

Social Networks such as Facebook, LinkedIn, Twitter, and YouTube can be a great way to generate new business through brand recognition, networking, and customer service, but mainly it is an effective tool you can use to drive traffic to your website. Simply said, the more places your business can be found, the more often it will be found. If you make it easier for your potential customers to connect with you, the more likely they will connect, and move from potential customers to regular customers.